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If your company is introducing a new technology like Chat GPT or AI Agents or Hydrogen fuel or EV Vehicles or Electric Batteries or a new System like Circular clothing or even new products like 5G or 6G services then you need to look at your VBE model for the company to have traction in the market.
VBE Analysis Model : The VBE model—Value Model, Business Model, and Ecosystem (VBE)—defines a company's business and profitability. Every company operates with a VBE framework, on which depends its business and profitability, making it crucial to understand, especially in emerging industries like electric vehicles, hydrogen vehicles, or circular fashion. Established companies must also analyze their VBE model to anticipate competitive threats and adapt to market shifts. This concept has existed and been used for 200 years, though only recently we observed the patterns and named them VBE models. Basically integrating customer value, delivery mechanisms, and the supporting ecosystem. Companies like Apple leveraged VBE models to dominate industries, from MP3 players with iPods to smartphones with iPhones. The videos below explain what VBE models are and how they have been used by companies.




+Over the past 200 years, we've observed that market leaders possess strong VBE models, while market failures often have weak VBE models, leading to bankruptcy when facing stronger competitors with robust VBE models. You can take any company which leads a market and underlying their financial performance is a VBE model that makes them strong and resilient in their market. While if you look at any company that went Bankrupt, they faced competitor with a strong VBE model which disrupted their VBE model. And the classic example was Microsoft and Apple prior to the 2000s in the Computer Software sector. While Apple CEO Steve Jobs claimed that Apple made better computers because Apple designed both the hardware and software, but they had 2% of the computer market versus Microsofts 98% marketshare. Why? because Microsoft had a stringer VBE model to Apples VBE model..
Watch the first two videos below. The first Video describes VBE models and in this we look at companies which dominated their businesses and we find the VBE model supporting it, and we also look at companies that went Bankrupt, because they did not understand their VBE model changing. The Nokia Management team did not understand the implications of Apples VBE model hurting them and they tried a classical approach to counter Apples threat. Hence I have indicated one side with Horses and swords and the other side with Machineguns and Tanks.
When Introducing any new way of working like Electric cars or Hydrogen fuel cars, what is important is to understand the VBE model that can support it. Many companies in AI like IBM failed when they launched the IBM Watson AI as they did not work on the VBE model angle of AI but focused primarily on the technology angle of AI. The same case applies to NorthVolt a Battery Manufacturer and a Textile recycling company called Renewcell which went Bankrupt as they focused on their technology and not on building up an ecosystem that would support their technology. You see the VBE model pattern repeating in companies that dominate the Market and companies which go bankrupt. One has a thought through and robust VBE model and the other has a not thought through flimsy VBE model. VBE models affect all companies and the videos below show you different angles of VBE models.
Steve missed the point that Microsoft by focussing on just Software had stumbled on a VBE model that had the hardware manufacturers benefitting from the hardware sales if they gave pirated Microsoft software for free, thus enabling the Microsoft software ecosystem. However after Steve Jobs came back to Apple, he used the VBE model to dominate the MP3 market with Itunes and then the VBE model of IOS to break into the mobile phone market dominated by Nokia and Motorola and Blackberry getting all three companies Bankrupt.

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What is your companies VBE model
How did Apple use the VBE model to enter the mobile phone market

This Video explains how we would work with the VBE process for your company

What is the Value Model of your company and where do you stand wth your companies Value Model

How is your companies value model affected and what factors do you look at to evaluate what would affect your companies value

How a company's VBE model evolves over time

VBE models and successful companies

How Paradigm Shifts affect VBE models

VBE models and data Ownership
About Geoown Consulting


If you are a company that is launching a product you think is innovative in the Market, make sure you understand the Ecosystem that will support it. Understanding the VBE model becomes a key to your business success.
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Transforming how businesses understand risks and adapt for a secure future with VBE analysis.
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Transforming business insights through innovative risk assessment strategies. We ask the question Why to multiple stakeholders across your business and competitors customers, and what is suprising is that you get answers to structure your companies VBE model and communication in different streams.
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Companies do not always see the risks to their companies business upfront, many companies are satisfied in their existing business as it is doing well, without being aware that a better VBE model could be adopted by the competitors which would crash the companies existing VBE model on which its business is based, Kodak, Nokia Mobile phones, Blockbuster were examples of companies that failed to read the threats to their companies VBE models and went Bankrupt, when their competitors came to the market with Better VBE models. Intel faces a threat to their VBE model from a decision taken decades ago of commiting to the CISC architecture.
Future Protection
We guide companies in adapting their models to safeguard against uncertainties. Companies in the Telecom Area like Ericsson, Nokia and Huawei will face a disruption in the coming decades with new entrants in their ecosystem like Starlink, Nividia, Amazon, Google who would try to change the VBE model that the current incumbents business depends upon.
This may make the VBE model of the companies redundant. However teh Companies have a chance to protect their business if the companies evaluate the opportunities their VBE model offers.
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